Product Sizzle ♡ Product Sizzle ♡ Product Sizzle ♡ Product Sizzle ♡ Product Sizzle ♡ Product Sizzle ♡
I was asked to create a product sizzle video promoting three new Tinder features: Video on Tinder, Explore, and Hot Takes. This project had an extremely tight turnaround of one week, during which I worked closely with the Creative and Product team to bring this sizzle to life.
Being provided the product screens and notes about the flow of the video, I created tight storyboards. I imported the screens from Figma to After Effects and added sound design through Premiere. This asset was included with the press toolkit and the cutdowns from this video were passed on to our localization team, where they were translated and used internationally.
Programs — After Effects, Photoshop, Figma, Premiere
Sr. Product Designer — Stephanie Liang
Product Liason — Kyle Miller
Creative Director — Steven Pham
Creative Manager — Nicole Lee
Motion Design Intern — Emmy Buckman
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Storyboards ☆ﾟ.*･｡ﾟ
Swipe Night II ♡
Swipe Night II ♡
Swipe Night II ♡
Swipe Night II ♡
Swipe Night II ♡
Swipe Night II ♡
Swipe Night is an interactive experience on Tinder where your choices can lead to matches. Think Netflix’s Bandersnatch. Season one was a success, greenlighting season two, Swipe Night: Killer Weekend. My team was tasked with branding Killer Weekend. Under a tight deadline, our team worked extremely closely with multiple departments, specifically Product and Marketing to create top-quality designs in every aspect of the experience.
I collaborated with our Sr. Graphic Designer, Vahagn Azaryan, who established the static branding and assets. As the Sr. Motion Graphics Designer on the team, I led all the motion needs and video assets. This ranged from the motion toolkit to How-To Videos to promotional cutdowns. I created dozens of assets, all of which were then provided as editable files for our localization team to be used internationally
Swipe Night: Killer Weekend will start Nov. 7th 2021
Programs — After Effects, Premiere, Figma, Photoshop
Client — Tinder
Sr. Graphic Designer — Vahagn Azaryan
Graphic Designer — Lydia Ho
Sr. Product Designer — Stephanie Liang
Copy Writer — Kaelyn Lark
Creative Director — Steven Pham
Motion Design Intern — Emmy Buckman
Production — 72 & Sunny
More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ More Work ☆ﾟ.*･｡ﾟ
How-To Video for Press
Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟ
