♡ Swipe Night II ♡ Swipe Night II ♡ Swipe Night II ♡Swipe Night II ♡ Swipe Night II ♡Swipe Night II ♡ Swipe Night II ♡Swipe Night II ♡ Swipe Night II ♡ Swipe Night II ♡ Swipe Night II ♡ Swipe Night II
Swipe Night is an interactive experience on Tinder where your choices can lead to matches. Think Netflix’s Bandersnatch. Season one was a success, greenlighting season two, Swipe Night: Killer Weekend. My team was tasked with branding Killer Weekend. Under a tight deadline, our team worked extremely closely with multiple departments, specifically Product and Marketing to create top-quality designs in every aspect of the experience.
I collaborated with our Sr. Graphic Designer, Vahagn Azaryan, who established the static branding and assets. As the Sr. Motion Graphics Designer on the team, I led all the motion needs and video assets. This ranged from the motion toolkit to How-To Videos to promotional cutdowns. I created dozens of assets, all of which were then provided as editable files for our localization team to be used internationally
Swipe Night: Killer Weekend will start Nov. 7th 2021
Programs — After Effects, Premiere, Figma, Photoshop
Client — Tinder
Sr. Graphic Designer— Vahagn Azaryan
Graphic Designer — Lydia Ho
Sr. Product Designer — Stephanie Liang
Copy Writer — Kaelyn Lark
Creative Director — Steven Pham
Motion Design Intern — Emmy Buckman
Production — 72 & Sunny
ore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟMore Work ☆ﾟ.*･｡ﾟ
How-To Video for Press
Exploration ☆ﾟ.*･｡ﾟExploration ☆ﾟ.*･｡ﾟExploration ☆ﾟ.*･｡ﾟExploration ☆ﾟ.*･｡ﾟExploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟExploration ☆ﾟ.*･｡ﾟExploration ☆ﾟ.*･｡ﾟExploration ☆ﾟ.*･｡ﾟExploration ☆ﾟ.*･｡ﾟ Exploration ☆ﾟ.*･｡ﾟExploration ☆ﾟ.*･｡ﾟExploration ☆ﾟ.*･｡ﾟExploration ☆ﾟ.*･｡ﾟExploration ☆ﾟ.*･｡ﾟ
Product Sizzle ♡ Product Sizzle ♡ Product Sizzle ♡ Product Sizzle ♡ Product Sizzle ♡ Product Sizzle ♡
I was asked to create a product sizzle video promoting three new Tinder features: Video on Tinder, Explore, and Hot Takes. This project had an extremely tight turnaround of one week, during which I worked closely with the Creative and Product team to bring this sizzle to life.
Being provided the product screens and notes about the flow of the video, I created tight storyboards. I imported the screens from Figma to After Effects and added sound design through Premiere. This asset was included with the press toolkit and the cutdowns from this video were passed on to our localization team, where they were translated and used internationally.
Programs — After Effects, Photoshop, Figma, Premiere
Sr. Product Designer — Stephanie Liang
Product Liason — Kyle Miller
Creative Director — Steven Pham
Creative Manager — Nicole Lee
Motion Design Intern — Emmy Buckman
Through my freelance work at Concept Arts, a creative agency, I was lucky to be a part of Marvel’s What If social campaign. I was included early on during the pitch phase and made many of the initial motion comps. Under minimal direction from the client, I created eye-catching posts that teased and sustained the excitement of the season. The asks ranged from cutdowns to cinemagraphic loops, and a variety of motion graphics.
Programs — After Effects, Premiere, Photoshop
Account Manager — Nti Aning
Art Director — Junior Soto, Spencer Dina
Creative Director — Ian McDonnell
Freelance Motion Designer — Luis Natali
I had the pleasure of working on several promotional assets for Netflix’s Kate (2021). I created two “Kate Doesn’t Have Time” videos, playing off of how in the film, Kate only has one day to seek revenge before she dies. One of these videos accumulated an impressive 400k+ views. I also created a fun editorial video between the two stars of the film (Mary Elizabeth Winstead and Miku Martineau), revolving around how they bonded on set. I brought the sleek tone and neon branding of the film into all of these assets.
Programs — After Effects, Premiere
Client — Concept Arts
Account Manager — Vivian Vuong
Art Director — Junior Soto
Creative Director — Ian McDonnell
Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ Explorations ☆ﾟ.*･｡ﾟ
My creative team at Tinder wanted to do something really impactful in 2019 for Pride Month. We created this powerful #RightToLove PSA video that ran in-app, bringing awareness of The Equality Act to many of our users. Authenticity was important — we casted members of the LGBTQ+ community, including Tinder employees, as models. I created the animated projections in this video.
Oh yeah, we also set up a 30-ft Pride Slide in Manhattan.
Programs — After Effects, Photoshop
Client — Tinder
Creative Director — Shawna Lagnado
Creative Manager — Nicole Lee
Art Director — Steven Pham
ACD — Kristin Collins Jackson
Graphic Designer — Lydia Ho
Copywriter — Kaelyn Lark
Production — Burnish Creative
Director — Angus Emmerson
Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ Animatic ☆ﾟ.*･｡ﾟ